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Ohio Football Topic
Topic: Bowl ratings
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Alan Swank
1/4/2020 3:37 PM
https://www.sportsmediawatch.com/college-football-tv-ratings /

Looks like Eastern was the big winner from the MAC.
Last Edited: 1/4/2020 3:39:06 PM by Alan Swank
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OUbobcat9092
1/4/2020 5:20 PM
That list doesn't include 3 of the MAC games.

WMU - not updated yet
Ohio - game not listed at all?
Miami - game not listed at all?
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Alan Swank
1/4/2020 7:56 PM
The percentage decline in 11 of the 12 "bottom" bowls has to be a concern for someone. Was it the time, the day, the match up or something else that led to a drop off as much as 51%?
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Long Train Runnin'
1/5/2020 3:52 AM
I was only able to watch the first quarter of the Potato Bowl, due to having a high school basketball game that evening. But I watched the midnight replay on ESPNU in its entirety.
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Pataskala
1/5/2020 3:46 PM
OUbobcat9092 wrote:expand_more
That list doesn't include 3 of the MAC games.

WMU - not updated yet
Ohio - game not listed at all?
Miami - game not listed at all?
They haven't yet listed any games after January 1. Must've taken a long weekend.
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Alan Swank
1/5/2020 9:38 PM
Click on some of those regular season games. Our game with Miami on November 7, 2018, had 213K viewers.
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OhioCatFan
1/6/2020 12:33 AM
Alan Swank wrote:expand_more
Click on some of those regular season games. Our game with Miami on November 7, 2018, had 213K viewers.
Well the game on Nov 6th 2019 had 359K viewers and was the most watched college football game that night! ;-)
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rpbobcat
1/6/2020 6:29 AM
One thing ratings don't take into account is how many "third party" people
watch part or all of the game.

Went out to an early dinner Friday at a local restaurant.
Every T.V. had our game on.

I had to go to a 6:30 Council Meeting.
(N.J. requires every local government to hold a Reorganization Meeting
by 1/07.Friday nights are popular, so they can go out after.)

Anyway,I go the meeting.

Several guys came over to me and said something to the effect "How come you're here now.Should have waited to your bowl was over."
Some,at least out here,people were watching.
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Alan Swank
1/6/2020 9:21 AM
OhioCatFan wrote:expand_more
Click on some of those regular season games. Our game with Miami on November 7, 2018, had 213K viewers.
Well the game on Nov 6th 2019 had 359K viewers and was the most watched college football game that night! ;-)
That's funny OCF considering it was the ONLY game on that night. As in-stadium attendance continues to decrease, I'm just wondering if it's really worth it to 1) have all of these crazy day of the week games and 2) what emperical evidence is there that with 38 bowl games with 76 teams, that going to a bowl game year after year and year is really worth it.
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OhioCatFan
1/6/2020 9:48 AM
Alan Swank wrote:expand_more
Click on some of those regular season games. Our game with Miami on November 7, 2018, had 213K viewers.
Well the game on Nov 6th 2019 had 359K viewers and was the most watched college football game that night! ;-)
That's funny OCF considering it was the ONLY game on that night. As in-stadium attendance continues to decrease, I'm just wondering if it's really worth it to 1) have all of these crazy day of the week games and 2) what emperical evidence is there that with 38 bowl games with 76 teams, that going to a bowl game year after year and year is really worth it.
Glad you got my joke, Alan. I’m actually with you on decreasing the number of weekday night games in freezing weather.
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L.C.
1/6/2020 10:29 AM
Alan Swank wrote:expand_more
https://www.sportsmediawatch.com/college-football-tv-ratings /

Looks like Eastern was the big winner from the MAC.

MAC Bowls
Bahamas Bowl (Buffalo) -2% Rating, -12% viewers, -101,000 viewers
First Responder Bowl (WMU) -11% viewers, -203,000 viewers
Frisco Bowl (Kent) -11% Rating, -14% viewers, -159,000 viewers
New Mexico Bowl (CMU) -26% Rating, -17% viewers, -164,000 viewers
Quick Lane Bowl (EMU) +13% Rating, +13% viewers, +351,000 viewers

Total for the first five bowls with MAC teams: -277,000 viewers, -3.7%

With plenty of bowls at -25% to -50%, the MAC didn't have any disasters (yet), and overall they did far better than the average bowl games. I think that the Potato Bowl had a good time slot, and most likely had pretty good viewership, too. Who will want to watch the LendingTree Bowl, though?
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Robert Fox
1/6/2020 10:45 AM
Curious why you say the Potato was a good time slot. For me, it was not (3:30 on a Friday when I was at work). Not sure why they didn't start it a bit later so the east coasters could be home from work, etc.
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Alan Swank
1/6/2020 11:02 AM
Robert Fox wrote:expand_more
Curious why you say the Potato was a good time slot. For me, it was not (3:30 on a Friday when I was at work). Not sure why they didn't start it a bit later so the east coasters could be home from work, etc.
Agreed. Other than being the only game on, most people were back at work on Friday as opposed to Tuesday, Wednesday or Thursday.

Was it Pitt as the attraction, the bowl name or the time slot that let to the increased number of viewers for that bowl?
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Alan Swank
1/6/2020 11:07 AM
And this sums it up in rather concrete terms.

https://brobible.com/sports/article/famous-idaho-potato-b... /

Now the question is does the average viewer than make a conscious decision to buy an Idaho potato when they are standing in the Kroger produce section?

By the way the aveage person eats 124 pounds of potatoes a year.
Last Edited: 1/6/2020 11:09:25 AM by Alan Swank
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Tymaster
1/6/2020 12:46 PM
Alan Swank wrote:expand_more
Curious why you say the Potato was a good time slot. For me, it was not (3:30 on a Friday when I was at work). Not sure why they didn't start it a bit later so the east coasters could be home from work, etc.
Agreed. Other than being the only game on, most people were back at work on Friday as opposed to Tuesday, Wednesday or Thursday.

Was it Pitt as the attraction, the bowl name or the time slot that let to the increased number of viewers for that bowl?

Agreement with NBA. Neither party wants to be relegated to ESPN2. The solution? Move time slots.
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Mark Lembright '85
1/6/2020 1:45 PM
Alan Swank wrote:expand_more
Curious why you say the Potato was a good time slot. For me, it was not (3:30 on a Friday when I was at work). Not sure why they didn't start it a bit later so the east coasters could be home from work, etc.
Agreed. Other than being the only game on, most people were back at work on Friday as opposed to Tuesday, Wednesday or Thursday.
A lot of people were still off that Friday, myself included, so it was a good time for me. :) Seriously though, there were still a good number of people off that day, and probably even more that didn't quite work the whole day that day anyway.

Let's face it, with 39 bowl games, it's very difficult to get a primetime slot, especially considering the NFL play-offs were also starting with the NFL occupying a Saturday and a Sunday to themselves.
Last Edited: 1/6/2020 1:45:27 PM by Mark Lembright '85
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L.C.
1/6/2020 1:58 PM
Alan Swank wrote:expand_more
Curious why you say the Potato was a good time slot. For me, it was not (3:30 on a Friday when I was at work). Not sure why they didn't start it a bit later so the east coasters could be home from work, etc.
Agreed. Other than being the only game on, most people were back at work on Friday as opposed to Tuesday, Wednesday or Thursday.

Was it Pitt as the attraction, the bowl name or the time slot that let to the increased number of viewers for that bowl?

I guess my schedule was different. I worked Tuesday and Thursday, but was off early on Friday. I watched the first half at the gym, and many others were watching it as well. I watched the second half at a sports bar, which was very full, and it was getting plenty of attention there as well.
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L.C.
1/8/2020 12:01 PM
Numbers have been posted for the Spud Bowl, and they were pretty solid, with the rating unchanged, and viewers barely off, down 1%. In fact, the Potato Bowel was the best performance of the bottom ten bowls, and among the bottom 15, only the mouth of the mouse bowl was up.

MAC Bowls
Bahamas Bowl (Buffalo) -2% Rating, -12% viewers, -101,000 viewers
First Responder Bowl (WMU) n/c rating, -11% viewers, -203,000 viewers
Frisco Bowl (Kent) -11% Rating, -14% viewers, -159,000 viewers
New Mexico Bowl (CMU) -26% Rating, -17% viewers, -164,000 viewers
Quick Lane Bowl (EMU) +13% Rating, +13% viewers, +351,000 viewers
Famous Idaho Potato Bowl (Ohio) n/c rating, -1% viewers, -14,000 viewers
Total for the first six bowls with MAC teams: -291,000 viewers, -3.3%

There haven't been any total disasters for the MAC, pending results from the LendingTree Bowl. As it stands, the Potato Bowl was the second most watched MAC bowl, edging out WMU, but far behind the Quick Lane Bowl.
Last Edited: 1/8/2020 12:07:12 PM by L.C.
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Alan Swank
1/8/2020 1:16 PM
L.C. wrote:expand_more
Numbers have been posted for the Spud Bowl, and they were pretty solid, with the rating unchanged, and viewers barely off, down 1%. In fact, the Potato Bowel was the best performance of the bottom ten bowls, and among the bottom 15, only the mouth of the mouse bowl was up.

MAC Bowls
Bahamas Bowl (Buffalo) -2% Rating, -12% viewers, -101,000 viewers
First Responder Bowl (WMU) n/c rating, -11% viewers, -203,000 viewers
Frisco Bowl (Kent) -11% Rating, -14% viewers, -159,000 viewers
New Mexico Bowl (CMU) -26% Rating, -17% viewers, -164,000 viewers
Quick Lane Bowl (EMU) +13% Rating, +13% viewers, +351,000 viewers
Famous Idaho Potato Bowl (Ohio) n/c rating, -1% viewers, -14,000 viewers
Total for the first six bowls with MAC teams: -291,000 viewers, -3.3%

There haven't been any total disasters for the MAC, pending results from the LendingTree Bowl. As it stands, the Potato Bowl was the second most watched MAC bowl, edging out WMU, but far behind the Quick Lane Bowl.
So what do you mean by "total disaster?'

I looks like we'll finish third in the MAC in bowl viewers.
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L.C.
1/8/2020 1:27 PM
Alan Swank wrote:expand_more
So what do you mean by "total disaster?'

I looks like we'll finish third in the MAC in bowl viewers.

I would consider any bowl that lost over 20% of it's viewers to have had a total disaster. There were a dozen of them:
1. San Francisco Bowl -51%
2. Orange Bowl -48%
3. Birmingham Bowl -40%
4. Cotton Bowl -34%
5. Gasparilla Bowl -34%
6. Armed Forces Bowl -33%
7. New Orleans Bowl -30%
8. Camellia Bowl -30%
9. Sugar Bowl -23%
10. Celebration Bowl -23%
11. Military Bowl -22%
12. Las Vegas Bowl -21%

Bowls that used to be huge, but which weren't a part of the playoffs (Orange-Sugar-Cotton) are hit hard.

Ratings aren't in for the LendingTree Bowl yet.
Last Edited: 1/8/2020 1:31:08 PM by L.C.
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Alan Swank
1/8/2020 1:47 PM
L.C. wrote:expand_more
So what do you mean by "total disaster?'

I looks like we'll finish third in the MAC in bowl viewers.

I would consider any bowl that lost over 20% of it's viewers to have had a total disaster. There were a dozen of them:
1. San Francisco Bowl -51%
2. Orange Bowl -48%
3. Birmingham Bowl -40%
4. Cotton Bowl -34%
5. Gasparilla Bowl -34%
6. Armed Forces Bowl -33%
7. New Orleans Bowl -30%
8. Camellia Bowl -30%
9. Sugar Bowl -23%
10. Celebration Bowl -23%
11. Military Bowl -22%
12. Las Vegas Bowl -21%

Bowls that used to be huge, but which weren't a part of the playoffs (Orange-Sugar-Cotton) are hit hard.

Ratings aren't in for the LendingTree Bowl yet.
I guess it depends on how you define disaster. There are 330 million people in America. Less than .4% of them watched the bowl. Is that a disaster? Again, it depends on how you spell disaster. Because the teams change from year to year as do dates and times, it's not a same store to store comparison so it's tough to put much value on the the numbers.
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L.C.
1/8/2020 3:02 PM
Alan Swank wrote:expand_more
I guess it depends on how you define disaster. There are 330 million people in America. Less than .4% of them watched the bowl. Is that a disaster? Again, it depends on how you spell disaster. Because the teams change from year to year as do dates and times, it's not a same store to store comparison so it's tough to put much value on the the numbers.

No one expects the Potato Bowl to draw the same as a matchup between Clemson and OSU. To me it's a disaster when a bowl doesn't meet expectations, and they have to issue refunds to advertisers for failing to deliver the viewers they promised. I think that the Potato Bowl delivered the viewers that were promised. Some of the MAC bowls were 10-17% short, but none were like, say, the Gasparilla Bowl, Camellia Bowl, or New Orleans Bowls, which all featured Sunbelt/CUSA teams, and which were all down >30%.
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Alan Swank
1/8/2020 10:10 PM
L.C. wrote:expand_more
I guess it depends on how you define disaster. There are 330 million people in America. Less than .4% of them watched the bowl. Is that a disaster? Again, it depends on how you spell disaster. Because the teams change from year to year as do dates and times, it's not a same store to store comparison so it's tough to put much value on the the numbers.

No one expects the Potato Bowl to draw the same as a matchup between Clemson and OSU. To me it's a disaster when a bowl doesn't meet expectations, and they have to issue refunds to advertisers for failing to deliver the viewers they promised. I think that the Potato Bowl delivered the viewers that were promised. Some of the MAC bowls were 10-17% short, but none were like, say, the Gasparilla Bowl, Camellia Bowl, or New Orleans Bowls, which all featured Sunbelt/CUSA teams, and which were all down >30%.
And where have you seen where bowls had to deliver refunds?
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Jeff McKinney
1/8/2020 11:59 PM
The entire bowl system is a house of cards IMO. Just a matter of time until it collapses in some form.
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L.C.
1/9/2020 12:24 AM
Alan Swank wrote:expand_more
And where have you seen where bowls had to deliver refunds?
[/QUOTE]
This article is about Pro Football, but the same thing no doubt applies to bowls:
https://www.chicagotribune.com/business/ct-nfl-viewership...
[quote=chicago tribune] ...When TV networks sell commercials, they guarantee advertisers a certain number of viewers. If they don't fulfill their promise, they must offer free commercial time elsewhere to make up for it, potentially missing out on revenue from selling those ad spots instead.
...

So, "refund" was probably a poor word choice, since they don't actually give the cash back. Instead they give additional advertising so that the advertiser gets the exposure he was promised. In real life, that's about the same thing. If ESPN is giving away free ads that they could have sold, it's costing them real money.

Even at the local level, if a media company fails to deliver the market they promised, it is typical to "comp" the advertiser. Media companies are not looking for a one-time sale to an advertiser; they want happy advertisers who continue to buy, so they treat them fairly, and that means comping them when necessary.
Last Edited: 1/9/2020 12:30:40 AM by L.C.
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