They've been doing it for years, in fact!
For basketball, too!
Yes as a good example was the Akron-BG basketball game at BG Tuesday evening for first place. Only 2900 attended the game.
For BG hoops, that's a step forward. I went to the first conference game at Stroh Center, and there were maybe 1100 in the building. Granted, there were no students, but still pretty light. BG did many things right with that building though, and now with a better squad, it seems they're starting to have a good home court atmosphere.