https://www.insidehighered.com/quicktakes/2020/08/14/athl... "Football has been the biggest driver of athletic revenue in the sector. (FBS institutions) Football contributed $5.8 billion in 2018, a whopping 40 percent of the $14.6 billion in total athletic revenue counted by Moody’s. Growth in revenue has been driven by media rights like the payments television networks make for the right to broadcast games."
"Men’s basketball accounted for about 15 percent of 2018 athletic revenue across higher education. Women’s basketball was 7 percent."
The athletic department is a business. Revenues drive the decisions. To increase the "prominence" of our basketball program beyond it's present state, which IMHO is historically slightly above average among the 350 D1 programs, and peaks once every fifteen years or so, would require a cash infusion that this institution does not have.
Couple that with the lost donor support (read: donations) if we drop to FCS, and this premise is a financial L...O...S...E...R. No offense, but you won't see more donor dollars hit the Foundation coffers if we try to throw in and be the next Butler/Gonzaga, and our program doesn't have the pedigree and infrastructure to sniff that business model. Want to talk about throwing money away and trying to keep up with the Joneses? DOA
I know the basketball lovers here love to hate football, but this institution is far and away better off playing FBS football TODAY and in the future...empirically. If you were making this decision fifty or sixty years ago, then perhaps time would have treated this posit differently. But in the now, this is a non starter.