Ratings appear to be down.
https://www.sportsmediawatch.com/2020/10/college-football... /
I can't speak for all fans, but the whole circus involving all the pro and college leagues makes me think everything related to 2020 should have an asterisk next to it. The marathon of a baseball season was turned into a 10k. The suspended and bubbled NBA playoffs were well-done from a health standpoint but still bizarre and artificial from a fan standpoint. The NFL is twisting itself into knots to pull off a season, and games with no QBs and the Steelers/Ravens fiasco are now commonplace.
As to college, it feels even worse to me. The risks of travel and exposure for unpaid kids to feed content to the maw of television exposes everything bad we know about the NCAA. It's deepened my ambivalence -- I still watch some and care about the results so I'm not pretending to be on a higher moral plane, but I feel dirtier than usual doing so. Like many things in life (whether that's working from home, the death of brick and mortar retail, etc.) the pandemic is rapidly accelerating things that were already slowly happening. I think the coming years will see dramatic changes to college athletics.