3,600+ deposits for next year is not bad. Over 4 years and figuring an extra 10% for transfers and 5th year students that puts you at annualized 15,840. The projections of 12,500 undergrads were worst case scenario assuming the university continues to get outsold.
https://www.athensnews.com/news/campus/late-surge-in-conf... The main story is the university has failed to keep up with the P5 universities from a financial perspective which has resulted in a drop off in relative academic quality which I believe started around 2005. Research dollars dropped off around that time after looking promising. Peer university list by university metrics at one point included North Carolina but was demoted in the 2010's and now it seems like moving forward its going to be an average MAC school.
The university has done so much over the last 25+ on the facilities side. Buildings that could be difference makers like a rec center, student union, new hubs for journalism, medical, engineering, business colleges etc. Athletic mall with Peden/Convo upgrades, new stadiums, IPF and Academic Center were significant additions. We talk about the basketball practice facility at some point but there is not that much left that can be done to make Ohio relatively more attractive. I guess some of the new improvements like the physical sciences building and medical school we have yet to play out. Before all of these improvements students still loved the campus as it was.
I continue to think the name OHIO is a brand advantage over attending a city school and a college town experience is superior to a city college experience it should be as desirable as Miami to attend. Many who attended in decades past were looking for a liberal Miami when picking this school and increasing the enrollment to an unsustainable level, putting focus on transfers in might have been good financial sense but drove away the snobbier students. Social progress at the expense of elitism.
The university is not a trend setter. It follows other trends with a lag. Promote the food scene and farmers market. That was done 10 years ago at colleges. When Alden was here the university was trying to build an intellectual identity at that stage. Today we can't rely on that over UC or Kent St because you can get it online. They need activities on campus that will appeal to higher tier students if they're going to compete with the higher tier universities.