NIU is a vastly over rated as a program. They got one upset of Notre Dame and have been mid level in the MAC recently. Not many impressive non-conference wins outside of the Notre Dame upset. MWC isn't going to change their recruiting. They don't have good attendance in the MAC. MWC isn't going to travel well to NIU either. They took advantage of a short term cash deal for the MWC. My guess is they go back to the MAC, CUSA or AAC in 5 years. Air Force or UNLV exit they are toast.
A stat I came across, that explains my view of NIU:
The all-time series between NIU and Ball State is tied at 25–25.
Outside of the Notre Dame win, which was indeed pretty sweet, and led to them being ranked for a week or so before losing 4 of the next 6, NIU hasn't been all that relevant since that Jordan Lynch Heisman Campaign / Orange Bowl run.
Since the 2015 season;
NIU: 62 - 65
9+ win seasons: 1
Bowl Wins: 2
OU: 80 - 47
9+ win seasons: 5
Bowl Wins: 6
When you look through TV ratings, I dont think I saw a single NIU game (that didn't involve Notre Dame) in the top. You see a smattering of other MAC games, OU a couple times. Michigan, Notre Dame run Chicago. NIU is hardly a blip. I lived in Chicago for a few years, and the number of NIU fans I ran into you can count on one hand. I dont believe for a second west coast fans are gonna tune into NIU now, and certainly fans in Illinois aren't staying up to watch NIU play San Jose State. Get your money though. They've been in the red for a while. Hopefully they can turn it around - unlike Rutgers who didn't turn a single profit in the first 10 years in the Big 10.
https://www.nj.com/rutgers/2022/11/scarlet-knights-might-...