I understand why Portnoy rubs some people the wrong way, but the MAC coverage Barstool gives the MAC is unparalleled compared to other networks. Many of the biggest names at Barstool are constantly giving the MAC shout-outs on social media and their goofy antics fit in well with the "MACtion" brand IMO (example: https://twitter.com/BarstoolBigCat/status/142007886447530... )

Any word on where in the pecking order this game falls with the MAC tie-in? The Mountain West is a pretty solid opponent. It'll be fun to see them hype this all season long!

He gives off a pretty strong douchebag vibe and he's pretty much the epitome of a "bro," but his broad appeal to young men and marketing ability are undeniable. The sponsorship is good for the MAC for sure.

Cotton Bowl or bust in 2022!