Anyone notice during the OSU - Penn State game that the play-by-play guy repeatedly called the Buckeyes "THE world-famous Ohio State Buckeyes," including in the broadcast open? Is this another inane branding ploy cooked up in Columbus?
This isn't new.
Last year, the announcers at the OSU - Michigan game and at the B1G championship
referred to OSU as "the world famous Ohio State Buckeyes".
There's actually a thread about it.