Santa Claus has nothing to do with Christmas. The NCAA certainly was a part of the NIL deal as they represent the member institutions. Walter Byers coined the phrase “student athlete” in the 1950s to keep the schools from being employers and dealing with all the laws and regulations that go with it. The players have a taste of what they are worth and the NIL is just the first step in the changing landscape of college athletics.
NIL was brought to you by legislatures, the NCAA has ZERO ability to regulate or to demand what athletes are making. The only restrictions at play is the deals cannot be based on performance or PT.
Those are just facts, NIL is coming to high schools sooner rather than later. You going to blame the NCAA for that too?