I still have no idea why we went away from the credit card style tickets in favor of the paper tickets. The credit card style was too convenient. Norris or whoever, no need to pipe in about some affiliate marketing deal that was signed to move money from the left pocket to the right. The end user got jammed on it.
My guess would be pass-along.
How many season ticket holders do you think go to every game each season? 70% maybe? For that other 30% how easy is it to send out an email letting your friends know that you'll be outta town, but you have two extra tickets to the Bobcat game and to mail them, or drop them off, or whatever to the interested party who will be in town (make your joke about nobody accepting two tickets to watch Wofford here). With the cards you'd have to worry about getting it back from them if there were remaining games that season which could be a bit of a hassle. With the traditional paper tickets a season ticket holder can give away those game tickets and never worry about it again. In the meantime, if the "borrower" goes to the game and has a good time, and decides to attend a future game... well, that's why we have marketing.
Or was I one of the "whoevers" that you asked not to pipe in?