I try not to get on the "Department" for such things, but in anticipation of a light at best crowd, both student and other, someone in Marketing needs to get creative to boost attendance:
On the whole, the Athletic Department doesn't do a bad job of pricing, game give aways, split the pot ect. I'm not sure how they can do any better in that regard. One thing to note, while the school averaged 19,000 on the season I'd estimate twice as many individual people walked in through that stadium during the course of the season, they just aren't able to do it every game. Ohio had 23,000 for the first game, parents weekend brought in another 4,000 that didn't attend the first week, homecoming another 4,000 and over the balance of the season another 4,000 students sat in Peden that didn't that first night. There are a lot of casual fans that for whatever reason can only make it to the stadium once a year. Three promoted days really work well for Ohio; Band Day, Homecoming, and Parents Weekend. On top of these days the athletic department has tried to market town days (Nelsonville, Marietta) without much success. What the university should do is put together an effort to reach out to corporations across the state and have an OHIO day where companies distribute free tickets to their employees to the game. I would go all through the state looking for companies with 100+ employees that are interested in group tickets for the last Saturday of the season. This year that would have been the ULL game. The November weeknight game or day after Thanksgiving would be Hocking Valley Night. Same concept as OHIO day only this time invite corporate partners from within 45 mile radius due to a non-weekend time. Every season then you would have Band Day/Night, Discount Night (Toledo game this year), Homecoming, Parents Weekend, OHIO day, and Hocking Valley Night. The OHIO day is a way to promote the program as a statewide one and get new faces into Peden Stadium. There are people on bobcatattack that drive long distances every Saturday so I see no reason to limit community outreach to southeast ohio. People receiving free tickets from other parts of the state would at least consider making a trip. Let the companies set up tents for OHIO day in the lot by Walter Hall. It would add to the game day spirit and encourage more students to come out for the games. I'm watching Virginia Tech last night and asking myself why so many students there are willing to make time out of their schedules for football and its because they know its going to be a big event. They know the big Peden Stadium days are parents weekend and homecoming so why turn out in force for a light midweek game unless the team is a top 25 contender.