The exposure OU got during this game does not even come close to any other bowl game we would be in. Look at the views on the posts from barstool sports. We are talking millions of views.
Any time I hear this approach, I have to wonder, how does this help Ohio University in the real world? Will people buy more of our tickets? Will more people watch our games? Will our ad space become more valuable? Will better prospects commit? Will applications increase? This whole digital clout stuff doesn't mean much unless it manifests itself in some real measurable benefits.
My viewing experience was that I started on a browser while I finished some work, then tried to open their app on my Firestick but couldn't get past a freeze when the first ad ended, turned it off, played with my kids, turned on the basketball game, then started watching on my phone when I saw we had to have a two minute drill to tie.
I liked the PBP guy, but what the hell was Portnoy doing in the booth? Muttering about what "Maple Missile" meant since Kurtis is from Ohio, openly admitting he didn't know a starter (Meservy) was out, referring to players as "that guy" or #11. Like, do your homework if you're going to be on the microphone.
I get that they're trying to yuk it up as if they're my buddies in my living room watching the game with me, but leave that approach for my buddies and I actually in the living room.