1 million viewers of the game on their website, in addition to the 20+M views of reels on instagram during the game.
Pretty incredible.
Also worth noting:
From almost 30,000 tickets sold, the company raised $1.25 million — all of which will be donated to Arizona businesses affected by the pandemic, with the Barstool Fund matching that amount.
The Arizona Bowl generated 1 BILLION impressions and 1.1 million comments and likes across all of Barstool’s social platforms.
"It provides an encouraging result for a company that is always looking for the next big thing on the internet."
“We are streaming first,” says Overmyer. “Everything that we’ve built, everything that we’ve done, is to deliver content over the internet. We’re proud of that and proud of being a destination for a younger audience that is used to consuming their sports over the internet.”
https://frontofficesports.com/barstool-sports-delivered-a... .
Last Edited: 1/4/2023 6:43:48 PM by M.D.W.S.T