ESPN3 is free, this should be too.
Your ISP pays for ESPN3, whether you know it or not, but I agree with the rest of your premise.
XOS is not new to this space -- I actually do expect the quality of the product, as far as stream quality, to improve. Now, if it looks like an ancient TV broadcast with a camera shot of a clock superimposed, that is more than likely a school issue. Hopefully, this deal will at minimum mean less buffering and complete failure. Hopefully.