It was a rugby style kick with a heck of a lot of roll. Didn't compare in my mind to Hershey's which had ridiculous hang time, but it was quite a kick. Their punter did quite a good job, pinning Idaho back very deep (inside the 5) on more than one occasion, and setting up a safety in once instance.
Haven't seen this kick, but I remember Hershey's kick quite well. His punt went no less than 70 yards in the air from where he was standing, so approximately a 60 yard kick by the book and then eventually rolled about 10-15 yards into the endzone for a touchback.
I believe there was a gif uploaded on here, but that was before the server reset.