The reason he uses "Ohio" and not Ohio State is to ruffle Buckeye Nation's feathers not ours. Hoke does not recognize the name Ohio State, the same way Woody Hayes would call Michigan "the School up North"
Then he is a moron. osu fans think of themselves as "Ohio," so they wouldn't be upset at this at all. In fact, they would probably take it as vindication that others see them as the one true official university of Ohio, which all of the Ohio schools (especially OHIO) have tried to discourage.
Someone please clue him in that "OS-Who?" or "Ohio Sucks University" or "Ohio A&M" are much more inflamatory.
Muck Fiami.