And what, pray tell, are they actually marketing -- ESPN, Home Depot . . . it's not very good marketing.
It's good marketing. They've built (and continue to build) equity around basically a preview program that talks about all of that day's college football, and leads up to the noon game on that network. They've been able to turn what should be a pretty boring, informational show into destination programming for big college football fans. The popularity of College Gameday allows them to charge more for sponsors during the show, and probably makes it easier to find sponsors for the show.
For the cost of an online voting engine, and an eventual commercial shoot somewhere they're continuing to build buzz in their product, College Gameday, which they don't even have to build themselves because people like us (even more so at your perennial Top 25 top schools) post about it on message boards, twitter, and facebook just trying to win the prize, which itself is something based around the same TV show that they're marketing in the first place. It's fairly inexpensive and it's effective at building good vibes (or what I'd call equity) and buzz around their TV program. It's good marketing.
Last Edited: 4/26/2012 9:55:32 AM by HeHateMiami