[QUOTE=bobcat72]
Now is the time to attack the state from all corners, flip the status quo on its head. How do you know about all the things OHIO athletics has accomplished in the last 5 years if you don't have and watch ESPN? How do you know if you don't know anyone from Ohio University, or even googled it?
The marketing team needs to push for radio broadcasts not only in SEO, but in the small towns and cities all over the state. They need to get every untelevised game on Sports Time Ohio (sounds too natural right?). They need to be in the public eye, not just the cable subscribers eye. They need to get billboards and internet ads out there for Ohio University (doesn't matter whether it's for the school or football team at that point, the word association will all be the same when they see that Bobcat). The fact that they are not doing this shows their deep seeded complancency or complete ineptitude.
All the pieces are in place. We're returning our quarterback and our point guard; the leaders of their respective teams, both with at least one post season win under their belt. We've got a marketable football and basketball coach (one's a legend, the other has got energy).
We're an old product on the market (since 1804). But marketing needs to treat us like we're a need product on the market, because in many ways we are.
We're missing our chance. We maybe have five years to fully capatilize on this window of opportunity to grow beyond our imaginations. If we miss this now it's gone.
Neither marketing department is doing a good job, much less a great job. Period.
So are you completely discounting the fact that the football and basketball programs had their own television series that aired on STO last year?
Are you completely discounting that the number of televised game on STO and ESPN continues to increase rapidly each year?
Are you discounting the Bobcat Caravans they did in the spring to promote Ohio University Athletics and everything it has accomplished over the last few years while engaging the fans from Cleveland, Columbus Cincinnati, Toledo and Marietta/Parkersburg? I believe that is all corners of Ohio and a dot in the middle.
Are you discounting the Varsity Ohio that was just launched targeting and engaging former student-athletes not just in Ohio but nationwide?
Are you discounting that the department provides free radio broadcasts of all their away games on their website as well as free television broadcasts of home games for basketball? (I mean how many people actually gather round the living room to listen to the radio? The only place radio is beneficial is driving and you can listen to it on your phone. Increasing outreach to other radio stations is nothing compared to the other improvements in coverage they have made!)
Are you discounting the amount of new and substantive content that OhioBobcatTV produces and places on the website daily/weekly/monthly?
If you are discounting all of that, then I guess you are dead on! I think the athletic department (marketing, obc, etc.) have done a great job taking Ohio Athletics from 10 years behind to about even. Is there more that they can do? ABSOLUTELY! However, they have done a great job with what they have done recently and continue to do. I sense ZERO complacency out of them!