It sounds like Russell has done a good job for the athletic department, and the black jerseys were provided at no cost. Meanwhile the athletic department has done a good job for Russell, too. The value of the video showing the kids
reaction to the black jerseys has to be huge, with over 300,000 views now. Now if Russell can find a way to satisfy the fans desire for gear, I think everyone would be happy. It sounds like Russell gets its profit from selling the sideline gear to the coaches, so making that same gear available for purchase to fans seems like a no-brainer.
Last Edited: 7/18/2012 10:53:39 AM by L.C.