1.  If the fake is successful, you'll be proclaimed brilliant and the call will be called gutsy and a sign of an incredibly astute coaching mind.

2. If the fake is unsuccessful, you'll be scolded by fans for an incredible lack of good judgement.  If your team is undefeated, the fans will forgive but still talk about your foolish mistake.  If your team has lost a game or two, there will be calls for your head on a platter and the fan board will start a thread on "Fire Coach X."  
 

BTW - if this refers to the fake FG I did not see too much (any?) criticism of that on here. At that point in the game - I was not that urked by that call. Maybe you were confusing the criticism on here of the 4th down run instead of FG attempt when there was appx 2 mins left on the game clock - quite a bit of criticism of that call on here (including me).

I didn't disagree too much with the fake fg call; the problem was the timeout beforehand.  If you have a fake fg play in your arsenal, you have to have the play ready and make the call quickly.  you hesitate and the opportunity is lost and that was lack of preparedness

Agree completely.  The timeout telegraphed the fake. Or at least put it in the minds of Buffalo's kick block team.