All this has happened before and will happen again!
The problem time after time and administration after administration is tahat OHIO substitutes cute catch phrases for real action. Who remembers "OHIO'S FIRST AND FINEST." We had it on t-shirts, bumper stickers, window stickers; it was splashed all over Peden....and so on and so on. What the hell did it ever accomplish? Did it result in a billion dollar endowment? Did it result in a ton of 30 ACT freshman matriculating to OUr university? Hundreds of millions of dollars in research funding? Did it result in a string of MAC championship teams?
OUR STATE; OUR TEAM. Sounds great. Love it. Lacking any real action and fight by OUr President and Board, it will just merely turn--five years down the road--into another sun-faded sticker on OUr bumpers.
I guess you haven't heard?
Our freshman classes the last couple years have been growing by leaps and bounds....
More kids are applying (DOUBLE the applications this year compared to 4 years ago)
Smarter kids are applying (much higher ACT's, better GPA's)
And MORE of these kids are choosing OHIO as the school they attend. (largest and smartest freshman class for a couple years running now)
Ohio has made the jump.
And yes, it has resulted in a MAC Championship in basketball, the schools first 2 EVER bowl wins and a Sweet 16 showing. McDavis bet big on athletics and won. The board, the president, everyone who made this happen deserves credit. They weren't just talk. They took action.
Pushing the branding is the next phase.
..
The problem is that you're hearing too much of President McDavis' prooganda rather than actually doing the research and finding the true underlying situation. Yes, applications have increased substantially, but that is ONLY because we adopted the common application. That jump in raw number of applications has been utterly irrelevent because the actual freshman classes have been utterly stagnant in terms of quality. Here are the actual university common data sets for the
2006 freshman class and the
2012 freshman class.
Middle 50% ACT score ranges was 21-26 in 2006 and in 2012? 21-26. On the SAT, we're actually a hair worse than we were in 2006: 980-1200 in 2006 versus 970-1200 six years later.
Nor are we attracting many more high ability students. In 2006, we had 7% with a 30 or higher. Last year, it was 9%. As for low ability students, that hasn't changed either. In both years, roughly half the freshman class scored a 23 or lower. (53% in 2006; 48% in 2012.)
Class rank is no better. In 2006, we had 15% in the top tenth and 19% in the bottom half. Six years later, it was 16% in the top tenth and 19% in the bottom half.
Clearly neither feel good sloganeering nor successful athletic teams are moving the academic profile of Ohio forward. What it will take is real (not feel good soundbite spewing) leadership, solid fundraising and long term faculty recruitment. There are no quick, easy solutions to those needs, and they certainly won't be found on a bumper sticker or a scoreboard.
Last Edited: 8/3/2013 12:11:01 AM by OUPride