While there are some very positive things going on here lately, we are basically giving away tickets to games and our donations to the athletic department remain very low by almost any standard. Now big gifts like the for the IPF can make a difference, but we need a lot more of those kinds of gifts to move the needle at Ohio. And a few 14-0 years in FB and sweet sixteens in BB.
"In total, football ticket revenue increased by 31 percent, establishing a new program record.....Overall, the combined football and men's basketball ticket sales revenue generated during the 2012-2013 year represented a 32 percent increase over the previous season. This mark is also the highest combined football and men's basketball ticket revenue on record in Mid-American Conference history " source
We had the largest ticket revenue attainment in the history of the MAC last year. There's always room for growth but we're obviously doing more than "basically givin away tickets to games".
the fact that our sales last year eclipsed previous MAC sales is an indictment of the conference. When we are still selling tickets for $4.50 and the fact that I can get Phillips seats for $110 for the season and you don't think that we are basically giving away seats? What was total bb and fb ticket revenue last year- under a million? We are giving away seats compared to the rest of the football world.
We cannot simply charge Ohio State ticket prices and expect to collect Ohio State ticket revenue, it doesn't work that way. We have to strike a balance of perceived value of the product we're selling and the demand for it within our market. If we are able to find the sweet spot successfully we will see an increase in both sales and revenue. We set records for both.
You say we are giving away tickets compared to the rest of the football world, but compared to the rest of the football world we rank 91st in attendance. Raising ticket prices will not improve our attendance compared to the rest of the football world. If the price was too low all of our games would have been sold out, we sold out 2.
Last Edited: 5/27/2013 4:43:46 PM by perimeterpost