On the bright side those losses in 2010 and 2012 actually got us better bowls (New Orleans and Independence) than if we would have been in an official MAC tie-in bowl.
I know a MAC championship is always the goal, but to me the real goal is undefeated and a shot at a BCS bowl. Once we lost to Louisville that was out of the question, so personally I'd rather lose a couple here and there and be remain bowl eligible with a good record (9-3-ish), and NOT qualify for a MAC bowl.
Just a different perspective.