To follow up on my "living in the past comment" I found this comment from the Toledo board particularly hilarious:
Wouldn't the name recognition of Toledo offer more of a draw to locals than Ohio U. Maybe they did think it was THE Ohio University
It isn't Ohio fans who are delusional, it is Toledo fans who are delusional. Our brand hasn't been just "Ohio U" for years now. The leadership at this University made a concerted effort to brand this school as OHIO and that effort combined with our string of highly visible success is starting to pay dividends.
This isn't 10 years ago. The Ohio brand runs circles around the Toledo brand.
It isn't a coincidence we are in a bowl game higher than many expected or that we are selling the naming rights to the Convo and Peden.
Very exciting.