....3. Defense should be really really good...
This, to me, is the key. Ohio has had three good very defensive years under Burrow. 2006, 2010, and 2011. Ohio won the East all three years. Having a good offense is nice, but doesn't seem to correlate as well to winning as years with good defenses. If the defense is good, the Offense will have lots of possessions, and lots of chances to improve, and then it will all work out in the end.
Here's an interesting tidbit that surprised me. In games featuring MACtion (i.e. games where both teams have over 30 points), Ohio is 10-1 since 2007:
2008 - 51-31 over VMI
2009 - 49-42 over Akron
2009 - 31-30 over NTSU
2009 - 44-37 over Bowling Green
2009 - 38-31 over NIU
2010 - 38-31 over Louisiana-Lafayette
2011 - 38-37 loss to Buffalo
2011 - 35-31 over Temple
2012 - 37-34 over U.Mass
2012 - 38-31 over Buffalo
2013 - 34-31 over Marshall