An honest question, though, is for how much longer? Most of these media contracts and extra money came as a result of the league that Conference USA used to be.
I agree that that is a fair question. The current CUSA teams have much less nationwide fan appeal than the CUSA teams that moved up. There just isn't much difference anymore between CUSA, Sunbelt, and MAC.
If you look at
Sagarin ratings for last year:
CUSA-West - 60.49
Sunbelt - 59.92
Mac-West 58.82
CUSA-East 57.13
MAC-East-56.11
MAC-East w/o UMass who is leaving - 58.55
Overall, CUSA averages 58.81. With U.Mass gone, the overall MAC average is 58.69. You can't get much closer than that. Of course, how they are today may not be how they will be in a few years. With that in mind, let's look at recruiting.
Per Scout.com, for 2014 the average rating for CUSA teams was 657, while the average rating for MAC teams was 654. Again, you can't get much closer than that.
I suspect that over time, unless the CUSA pulls ahead in terms of team quality, the TV contracts and bowl contracts will become more equal between the two conferences. Time will tell, though. CUSA took a huge hit in the reorganization frenzy, and maybe they will recover to be better than the MAC, maybe not..