According to author John U. Bacon, it won't be from scandal, but from greed.  He calls it treating fans like customers instead of like fans -- jacking up ticket prices to pay for spiking administrative salaries; diluting the game-day experience with unrelated stuff; making it more difficult/unattractive for students to attend.  He cites problems at Mich, where students are staying away in droves and the long waiting list for season tickets has evaporated.  There's a lot of truth here.  I hope the non-Snob schools take note of this and try not to emulate it.

If someone has the data, I'd be interested to see if that phenomenon occurs in other areas of universities....my suspicion is that it does, and the only reason athletics is highlighted is that athletics is easier to target since (a) athletics is arguably less related to the supposed "core" mission of universities than other functions, and (b) college athletics has so many other issues that piling on another one isn't too difficult in selling that the idea that the model is broken.