What is the goal exactly? To beat the worst teams in college football?
Rather than give a facile answer, I thought about your question, and decided it needs to be answered on multiple levels. There are goals related to the players, to the team, and to the University. In fact, there are a lot of goals.
1. To coach the players to each improve their individual skills
2. To encourage the players to have academic success
3. To teach the players good work and play habits, and leadership skills
4. To enhance the college experience for all students
5. To increase the University's awareness across the country
6. To increase ties to alumni across the country, and to increase their connectedness to campus
7. To increase giving to the University
8. To attract more and better students to the University
9. To promote ties to the local community, closing the town-gown gap
10. To attract people to Athens, and promote growth in SE Ohio
11. To win games without compromising integrity
12. To go to bowl games
13. To win championships
No doubt each of us has individual goals for what they would like to see happen, and each of us would rank my 13 goals that I listed above in a different order in terms of importance, or they might have additional goals that I haven't thought of. How we each rank these goals no doubt affects our perception of the level of "success" or "failure" of each individual team, and of the coaching staff in general.
As for this year's team, they are exactly where I predicted before the season that they would be. They have done some thing better than I expected, and some things worse. I'm still behind them 100%, and I still expect 7-8 wins this year.