I agree. The first time I heard it was during a broadcast from Yager Stadium. I believe it was the 2016 game, a 17-7 victory. It was a Saturday game with a decent crowd of Ohio fans.

I have a shirt I got on campus that says OU on the front and OH YEAH on the back, circa 2004.

Perhaps. I thought we used it during my time at OU. I guess I don't remember specific chants lol but I feel like we did. I have a fuzzy memory of the Pitt game chanting it in the tunnels.

Agreed Shabamon, I took my family to that game in Oxford. It was a beautiful Fall afternoon game with a rather nice crowd including a large Ohio turnout. We had won six straight including a win at Illinois. We won 34-24 utilizing Kalvin McRae and Chris Garrett. Matt Muncy and Jamerson Harke had great days on defense. Scott Mayle had a nice return. After the game my oldest had his Ohio #50 jersey autographed by Matt Muncy. It made my oldest kid's day. There was a large section of Ohio fans on the visitor's side of the stadium as well as the group I was sitting in on the home side. One side of the stadium would chant OU and then the other side would chant Oh Yea. What a fun and memorable afternoon. BTW, Rufus the Bobcat came to where my family was seated in the stands and we took a family photo with Rufus. We still have the photo and my son still has Matt's signed jeresy. Great memories.

I'll defer to our resident historians ou79 and OCF. What they say fits what I was told several years ago. Unlike them, I wasn't actually there.

I definitely remember it being on T-shirts my Senior year in Fall '05 through Spring '06. The chant was probably one of those things that just organically started after seeing those all over campus.

A new chant arose during the second half in Oxford last week:

"OU!...Oh Sh&t!"