Is winning a MAC Championship. Everything else would take care of itself if we just demanded and took care of business. We'd have more revenue, butts in the seats, play better opponents, get on tv more, go to a bigger bowl game and be at least a little more relevant. if we're gonna stay in this neighborhood we might as well be the best on the street. I think that is what NIU is thinking and doing.
One thing if you find in life is that things that "everyone knows" are not always true. NIU has now won three MAC Championships in the last four years, so attendance should be soaring, you would think. Yet, here are the actual attendance numbers for Huskie Stadium:
(The following data excludes 3 games at Soldier Field, 61500 v. Iowa in 2007, 41068 v. Wisconsin in 2011, and 52117 v. Iowa in 2012)
2005 22,176
2006 20,771
2007 17,864
2008 18,185
2009 14,889
2010 17,176
2011 15,209 <--MAC Champions
2012 15,670 <--MAC Champions
2013 20,669 <--West Champions
2014 13,563 <--MAC Champions
For another way to look it is, let's show the game with the highest attendance, by year:
2005 26,123 v. Tennesee Tech
2006 27,039 v. Temple
2007 24,182 v. S. Illinois
2008 22,092 v. Toledo
2009 21,427 v. W. Illinois
2010 21,230 v. Buffalo
2011 20,277 v. WMU
2012 18,374 v. Kansas
2013 23,595 v. E. Illinois
2014 20,122 v. CMU
Odd as it may seem their attendance is falling, not rising, and the 2013 numbers were unusually good because of the excellent attendance against E. Illinois. Even the post-MAC game against Iowa at Soldier Field in 2012 was lower than the pre-MAC Championship game against them in 2007.
Partly the average attendances in down because of the mid-week games, no doubt, but that doesn't explain why the Saturday peaks are dropping, which they are. Look at the game by game numbers for last year, which I'd call pathetic from start to finish:
August 28th, Saturday, 6PM v. Presbyterian 12,338
Oct. 4th, Saturday, 4PM v. Kent 15,620
Oct. 11th, Saturday, 4PM v. CMU 20,122
Oct. 18th, Saturday, 4PM v. Miami (Oh) 11,211
Nov. 11th, 7PM v. Toledo for West Crown, 8,462
Next, look at their Stadium records for attendance:
http://www.redandblackattack.com/pages/niu-attendanceThe list is out of date, and includes only games played before NIU won their first MAC Championship in 2011. Including only the old games is pretty much OK because, if it were updated to the present, only one post-MACC game would be added, with the 2013 game against E. Illinois moving in at #18.
The NIU data does not support the idea that "if you win a MAC, attendance will rise". Interestingly, this data also does not support a few other common comments. I note that 4 years out of 10 the best attended games were against FCS teams. I also note that while their home game against Kansas was their best attended game in 2012, having a BCS team at home did not draw crowds.
I honestly don't know why NIU's attendance is falling, and whether it is unlucky weather, bad promotion, or some other problem, but the direction is clearly down.
Fortunately Ohio has the best fans in the MAC, and that's no joke. They also, obviously, have the best ticket sales team in the MAC. Hopefully we will have an opportunity to see what a MAC Championship does for Ohio attendance.