...I remain dubious about any and all assertions as to what kind of opponent will draw well in Peden. Several of the biggest crowds were for a weak FBS New Mexico State and some FCSers. But two disappointing crowds came to Peden for East Carolina and Minnesota (which as I recall just barely brought in 20,000).
I agree that it is a puzzling pattern. There are some things that do seem to correlate to attendance:
1. Winning - The record game, New Mexico State, was the week following the win over Penn State, and I'm sure that was a factor. The declining attendance in recent years at NIU, though, makes me wonder if there isn't a cap on this effect.
2. Weather and start time - There is no doubt that September/October games outdraw November games, and there is no doubt that mid-week games have the worst attendance.
3. Regional foes - Certain regional foes definitely are strong draws. Marshall and Miami both draw well. Probably UC would, too.
4. Games of significance - Games like Temple, or like BG last year, that affect the end winner of the MAC East, definitely seem to draw more fans.
What about the quality of foes? I don't see any evidence that this directly affects attendance. Certainly the attendance was high for Pitt and U.Conn, but was it high because they were good foes? I think that the attendance for Pitt was high because it was Frank's first home game, and because it was "an event", and on ESPN. For U.Conn it was high because it was heavily promoted and they were practically giving away tickets to make sure it was a sellout.
A related question is, what correlates to the ticket prices they can charge? They can, and do, charge more for games like Marshall. Can they charge more for a team like U.Conn than they can for Idaho? I used to think so, but anymore, I'm not convinced. Billy used to argue that there was only so high that ticket prices could go, and more and more I am coming around to his point of view.
So, where does that leave us? Well, the focus should be on winning first, then on improving the game day experience, and season ticket sales, and then on supplementing those with promotions. I think the Ohio ticket sales team does a great job>