My simple question is this:
Can any of you tell what the shirt in question is advertising? Is it the State of Ohio, the OSU or O-H-I-O? All of the above or none of the above? To the powers at be...please make OUr Ohio different and identifiable! If it is the arch O-H-I-O then show ONLY that everywhere so people know what is being advertising! Thank you.
I'll bite.
Since it's a red 'Ohio' on a grey background, my first and immediate thought is Ohio State - because of branding.
Since this thread exists, I'm going to guess I'm not the only one.
I don't care if it was located in the 'Sheboygan Wisconsin' section of the website or not. When you chose to throw some form of scarlet and grey together with the word 'Ohio,' people think Ohio State. Ohio State has put a lot of promotion and effort into having people associate scarlet/red and grey with thier university.
So sure, argue that this is just advertising the state, just so long as you admit that the color scheme and style of the shirt are a creative way of getting around trademarking.