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Ohio Football Topic
Topic: Interest in season tickets outside of Marshall game?
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perimeterpost
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Posted: 7/16/2015 8:38 PM
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The top priority of the ticket office is to generate the most revenue possible. Not sell the most tickets, not put the most butts in seats- generate revenue. To do this requires a delicate balance of charging the most you can for premium seats without driving off your existing customers while also charging the least you can for the least preferred seats to attract new customers.

The family packs are a nice part of the overall ticket sales strategy, its a fantastic price point to use in marketing messages and it builds support within the community and SEO as it shows we are sympathetic to the financial challenges of many of our neighbors. Family packs are neither the cause of our problems or the solution. But they are a viable piece of our overall ticket selling strategy.
Alan Swank
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Posted: 7/16/2015 9:51 PM
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L.C. wrote:expand_more
3. Upgrade to better seats in the future.

The family pack probably doesn't contribute a ton of immediate revenue, but some is better than none... I think the real goal is using it to help grow the PROGRAM. Think long-term. I don't understand why some on this board think providing an affordable option is a bad thing... It isn't like people aren't still buying the more pricey seats... And you get fans in cheap then sell them on the pricey stuff when they are hooked... Seems pretty straight-forward.

Just as single game tickets are rising, so are the family packs, and I expect that if the Ohio program continues to move forward, the family packs will keep creeping higher. I believe the family packs started at $79, and now they are $119. That's still a great bargain, though. Bought as individual tickets, the full value would be:

Marshall $40*4
Southeastern Louisiana $30*4
Miami $35*4
WMU $20*4
Kent $15*4
Ball $15*4
Total value=$620, so $119 is a 81% discount
And we know how the folks in America love discounts - just ask the J C Penney company.
Paul Graham
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Posted: 7/16/2015 10:47 PM
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Here's a wild idea: put a product on the field that people are really excited about. Then you don't have to pull tricks so you can claim imaginary butts in the seats.
The Optimist
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Posted: 7/16/2015 11:10 PM
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Paul Graham wrote:expand_more
Here's a wild idea: put a product on the field that people are really excited about. Then you don't have to pull tricks so you can claim imaginary butts in the seats.
1. There is more excitement about this program than before Solich.

2. Personally, I am beyond excited about this upcoming season.
Deciduous Forest Cat
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Posted: 7/16/2015 11:57 PM
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The Optimist wrote:expand_more
Well that proves that they're still pretty much giving away tickets to improve attendance numbers regardless of price.
Pretty much. Do away with family packs and attendance dips by 1/3. That said, perhaps if people keep coming and having a good time and the game is entertaining, they'll 1) bring friends or 2) contribute money and buy things.
3. Upgrade to better seats in the future.

The family pack probably doesn't contribute a ton of immediate revenue, but some is better than none... I think the real goal is using it to help grow the PROGRAM. Think long-term. I don't understand why some on this board think providing an affordable option is a bad thing... It isn't like people aren't still buying the more pricey seats... And you get fans in cheap then sell them on the pricey stuff when they are hooked... Seems pretty straight-forward.
If you think the family pack doesn't contribute revenue, you've never seen my kids eat.
perimeterpost
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Posted: 7/17/2015 1:31 AM
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Paul Graham wrote:expand_more
Here's a wild idea: put a product on the field that people are really excited about. Then you don't have to pull tricks so you can claim imaginary butts in the seats.
Here's another wild idea: stop getting mad at the Ohio ticket office because they report attendance numbers the way 128 other teams do. And stop confusing a successful selling strategy with pulling tricks. Has ticket revenue reached record levels two years in a row? The answer is YES. Their job is to make it 3yrs in a row, that's it. I don't care how they do it, just do it.
The Optimist
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Posted: 7/17/2015 7:55 AM
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Deciduous Forest Cat wrote:expand_more
Well that proves that they're still pretty much giving away tickets to improve attendance numbers regardless of price.
Pretty much. Do away with family packs and attendance dips by 1/3. That said, perhaps if people keep coming and having a good time and the game is entertaining, they'll 1) bring friends or 2) contribute money and buy things.
3. Upgrade to better seats in the future.

The family pack probably doesn't contribute a ton of immediate revenue, but some is better than none... I think the real goal is using it to help grow the PROGRAM. Think long-term. I don't understand why some on this board think providing an affordable option is a bad thing... It isn't like people aren't still buying the more pricey seats... And you get fans in cheap then sell them on the pricey stuff when they are hooked... Seems pretty straight-forward.
If you think the family pack doesn't contribute revenue, you've never seen my kids eat.

True. I was really just talking the ticket price which is kind of my point with the family pack... The benefits go far beyond the face value of the ticket.

What is the COST of operating Peden for OHIO with 25,000 tickets sold as opposed to 15,000 tickets sold? I cannot imagine we have huge variable costs around those extra 10,000. Peden is already built. We gotta staff parking lots, gates and concessions anyway. Packing every person possible in seems like a logical business move.
Last Edited: 7/17/2015 7:58:41 AM by The Optimist
Mark Lembright '85
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Posted: 7/17/2015 9:41 AM
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perimeterpost wrote:expand_more
Here's a wild idea: put a product on the field that people are really excited about. Then you don't have to pull tricks so you can claim imaginary butts in the seats.
Here's another wild idea: stop getting mad at the Ohio ticket office because they report attendance numbers the way 128 other teams do. And stop confusing a successful selling strategy with pulling tricks. Has ticket revenue reached record levels two years in a row? The answer is YES. Their job is to make it 3yrs in a row, that's it. I don't care how they do it, just do it.
Very true, all the schools inflate their figures. On a Dad's Weekend last year at Michigan, we took a tour of the Big House. The guide told all of us that when Michigan reports their attendance figures, they are including EVERYONE within the confines of the stadium, including vendors, ushers, security, staff, janitorial, food workers, etc. This is a school with the largest stadium in the country and they inflate their figures! So what Ohio does is hardly an anomaly-it's basically standard protocol.
BillyTheCat
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Posted: 7/17/2015 9:47 AM
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Mark Lembright '85 wrote:expand_more
Here's a wild idea: put a product on the field that people are really excited about. Then you don't have to pull tricks so you can claim imaginary butts in the seats.
Here's another wild idea: stop getting mad at the Ohio ticket office because they report attendance numbers the way 128 other teams do. And stop confusing a successful selling strategy with pulling tricks. Has ticket revenue reached record levels two years in a row? The answer is YES. Their job is to make it 3yrs in a row, that's it. I don't care how they do it, just do it.
Very true, all the schools inflate their figures. On a Dad's Weekend last year at Michigan, we took a tour of the Big House. The guide told all of us that when Michigan reports their attendance figures, they are including EVERYONE within the confines of the stadium, including vendors, ushers, security, staff, janitorial, food workers, etc. This is a school with the largest stadium in the country and they inflate their figures! So what Ohio does is hardly an anomaly-it's basically standard protocol.
That woul be a total attendance figure which would be an accurate way to announce. The other would be a "paid" attendance, which would only account those sold.
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