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Topic: Single game prices...Wow!
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Deciduous Forest Cat
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Posted: 7/8/2015 2:07 PM
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Anyone see the single game prices?

$40 for Marshall, $35 for homecoming

For better or worse, watching the Bobcats is getting more expensive. Anyone who doesn't buy season tickets is dumb. DUMB, I say!
perimeterpost
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Posted: 7/8/2015 2:15 PM
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As we continue to see Sept and Oct games reach 90%-105% capacity with regularity the next logical step is to begin raising prices, starting with the marquee games. The goal is to find that sweet spot where you're charging the most you can charge without sacrificing volume.
GoCats105
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Posted: 7/8/2015 2:34 PM
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I can't say I'm surprised that this is happening, but I'm worried this might be bad timing. Coming off a so-so year, I'm not sure it's such a great idea. Should have done it a few years ago or waited to see what this year brings. But then again, there's some things that need paid for soon (academic center, new scoreboards, etc.).
shabamon
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Posted: 7/8/2015 2:37 PM
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perimeterpost wrote:expand_more
As we continue to see Sept and Oct games reach 90%-105% capacity with regularity the next logical step is to begin raising prices, starting with the marquee games. The goal is to find that sweet spot where you're charging the most you can charge without sacrificing volume.
Right, but is it measurable to determine if buying a ticket to the Marshall game for example keeps some people from buying a ticket to the cheaper WMU game? Marshall and Miami should sell out, but do those prices cause some to attend fewer games?
The Optimist
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Posted: 7/8/2015 2:53 PM
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I'm not surprised with it being these two games and these two opponents.

Beyond a P5 program in Peden, you really can't get much better timing than Marshall as a home-opener (coming off a great year for Marshall) and Miami on Homecoming.

The homecoming and home-opener would be big draws by themselves as would Miami and Marshall as opponents.

And yes... Season tickets are crazy good value.
Deciduous Forest Cat
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Posted: 7/8/2015 2:53 PM
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shabamon wrote:expand_more
As we continue to see Sept and Oct games reach 90%-105% capacity with regularity the next logical step is to begin raising prices, starting with the marquee games. The goal is to find that sweet spot where you're charging the most you can charge without sacrificing volume.
Right, but is it measurable to determine if buying a ticket to the Marshall game for example keeps some people from buying a ticket to the cheaper WMU game? Marshall and Miami should sell out, but do those prices cause some to attend fewer games?
Season tickets. Family packs. Ohio athletics can't make it any easier. $40 for Marshall is a no brainer. Their fans will travel in hordes after the season they had and they're a draw for our fans.
The Optimist
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Posted: 7/8/2015 3:03 PM
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@Idaho
Marshall $40
Southeastern Louisiana $30 (Parents)
@Minny
@Kron
Miami $35 (Homecoming)
WMU $20
@Buffalo
@BG
Kent $15 (Tuesday)
Ball $15 (Tuesday)
@NIU

Those first three games are pretty much sure things to draw great crowds no matter how good we are. If the team is good, WMU could be the biggest game of the year. Team good=good crowd there... The last two #MACtion games are pretty much 100% dependent on us being good...

Considering that, I think they did a good job pricing.
Bcat2
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Posted: 7/8/2015 3:19 PM
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The expand_more
@Idaho" Target="_BLANK">Optimist]@Idaho
Marshall $40
Southeastern Louisiana $30 (Parents)
@Minny
@Kron
Miami $35 (Homecoming)
WMU $20
@Buffalo
@BG
Kent $15 (Tuesday)
Ball $15 (Tuesday)
@NIU

Those first three games are pretty much sure things to draw great crowds no matter how good we are. If the team is good, WMU could be the biggest game of the year. Team good=good crowd there... The last two #MACtion games are pretty much 100% dependent on us being good...

Considering that, I think they did a good job pricing.
Prediction. Those who can make Tuesday against Ball State for $15.00 will be getting the deal of the year.
C Money
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Posted: 7/8/2015 4:16 PM
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Gotta start to wonder how many more seasons they'll offer the family packs at that price.
Paul Graham
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Posted: 7/8/2015 4:55 PM
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Do families really show up and drop $100+ plus on a Bobcat game? That somehow just doesn't seem right.
Bcat2
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Posted: 7/8/2015 5:08 PM
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Paul Graham wrote:expand_more
Do families really show up and drop $100+ plus on a Bobcat game? That somehow just doesn't seem right.
Purchased tickets to a pro baseball game @ > $100.00 per seat. College football at Ohio remains a great deal.
colobobcat66
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Posted: 7/8/2015 5:38 PM
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For sake of comparison, here are Minnesota's single game ticket prices this year:
Kent State and Ohio(homecoming)-$30-45
Illinois-$40-60
TCU-$50-80
Michigan-$60-90
Nebraska and Wisconsin-go on sale September 23
Very interesting to say the least.
FWIW, Minnesota/Ohio tickets are available at $15 online, and I didn't check all sites. Ohio/Marshall tickets are $36-$65 on 5 sites I checked.
Last Edited: 7/8/2015 5:46:59 PM by colobobcat66
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Posted: 7/8/2015 7:13 PM
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Paul Graham wrote:expand_more
Do families really show up and drop $100+ plus on a Bobcat game? That somehow just doesn't seem right.

I would think most families would buy the family pack.

To me the single game pricing makes sense. They are obviously trying to make it desirable for fans to purchase season tickets, or family packs. That will result is a lot of sellouts and high actual receipts, but some unused tickets. The net result of this kind of ticket pricing should be more Bobcat fans, more with season tickets, and more people at the games (they have tickets, just as well go, or give them to someone that will...). Another, perhaps less desirable, result of this kind of pricing is that scalping may be seen at some point as people buy season tickets, and then sell individual games.
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Posted: 7/8/2015 7:30 PM
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L.C. wrote:expand_more
Do families really show up and drop $100+ plus on a Bobcat game? That somehow just doesn't seem right.

I would think most families would buy the family pack.

To me the single game pricing makes sense. They are obviously trying to make it desirable for fans to purchase season tickets, or family packs. That will result is a lot of sellouts and high actual receipts, but some unused tickets. The net result of this kind of ticket pricing should be more Bobcat fans, more with season tickets, and more people at the games (they have tickets, just as well go, or give them to someone that will...). Another, perhaps less desirable, result of this kind of pricing is that scalping may be seen at some point as people buy season tickets, and then sell individual games.
Also keep in mind that as the price for a single game begins to approach inexpensive season tickets, opposing fans may end up buying season tickets, using the one game they want and dumping the rest. Not there yet, and may not ever get there with the level of our opponents, but something to watch.
L.C.
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Posted: 7/8/2015 8:40 PM
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cc-cat wrote:expand_more
Also keep in mind that as the price for a single game begins to approach inexpensive season tickets, opposing fans may end up buying season tickets, using the one game they want and dumping the rest. Not there yet, and may not ever get there with the level of our opponents, but something to watch.

Exactly. It could happen.

One other thing about these kinds of ticket prices: they are the kind of prices that will allow Ohio to bring in more P5 opponents, and to perhaps play less "money games".
Last Edited: 7/8/2015 10:17:08 PM by L.C.
Doc Bobcat
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Posted: 7/8/2015 10:05 PM
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Well...if we suck as bad as everyone on here thinks we're gonna suck,,,I'll get some nice $ off my season tickets.
BuddyLee
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Posted: 7/8/2015 10:13 PM
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So what was the range of single game prices last year? Without that info, not sure how much an increase we're talking about here. Glad I don't go to games in person anymore and prefer to watch the web streaming.
Last Edited: 7/8/2015 10:13:35 PM by BuddyLee
Athens
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Posted: 7/8/2015 11:16 PM
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L.C. wrote:expand_more
Also keep in mind that as the price for a single game begins to approach inexpensive season tickets, opposing fans may end up buying season tickets, using the one game they want and dumping the rest. Not there yet, and may not ever get there with the level of our opponents, but something to watch.

Exactly. It could happen.

One other thing about these kinds of ticket prices: they are the kind of prices that will allow Ohio to bring in more P5 opponents, and to perhaps play less "money games".
Single game tickets to the Cincinnati Bengals start at $40 dollars per game. For the lower bowl they start at $65 dollars. For the Southern Ohio region that is about as high as you can price out a college football game. Imagine Marshall at home for $65 a ticket. With about 5,000 fans paying that single game amount that is only $125,000 in game revenue over charging $40. Charge an extra $25 dollars per 6 home games and $750,000 of revenue for the season. If instead Ohio charges $25 dollars more per season ticket and there are $10,000 of those its only $250,000 more revenue to add 100 dollars more onto the family packs ect. Therefore there is more financial gain to be had by charging up for single game tickets for the casual customer while forcing others into season tickets than trying to price fans out of season tickets.
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Posted: 7/8/2015 11:40 PM
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cc-cat wrote:expand_more
Do families really show up and drop $100+ plus on a Bobcat game? That somehow just doesn't seem right.

I would think most families would buy the family pack.

To me the single game pricing makes sense. They are obviously trying to make it desirable for fans to purchase season tickets, or family packs. That will result is a lot of sellouts and high actual receipts, but some unused tickets. The net result of this kind of ticket pricing should be more Bobcat fans, more with season tickets, and more people at the games (they have tickets, just as well go, or give them to someone that will...). Another, perhaps less desirable, result of this kind of pricing is that scalping may be seen at some point as people buy season tickets, and then sell individual games.
Also keep in mind that as the price for a single game begins to approach inexpensive season tickets, opposing fans may end up buying season tickets, using the one game they want and dumping the rest. Not there yet, and may not ever get there with the level of our opponents, but something to watch.
A family pack is going for $119. The price of 4 tickets to the Marshall game is $160 so they are already past the price point of the family zone. Four reserved season tickets are $392. Individual game prices would have to top $100 for that to be a threat. FWIW, Boise State sold out its single game tickets for hosting Washington with at top price of $90 dollars but some sections as low as $50 dollars. They only have a 37,000 seat stadium but are bringing big name competition in.
Paul Graham
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Posted: 7/9/2015 12:03 AM
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L.C. wrote:expand_more
Do families really show up and drop $100+ plus on a Bobcat game? That somehow just doesn't seem right.

I would think most families would buy the family pack.

To me the single game pricing makes sense. They are obviously trying to make it desirable for fans to purchase season tickets, or family packs.
Except that many alums and parents show up on Saturdays expecting to check out a game at a reasonable price. They would never think to buy a family pack or season tickets.
Monroe Slavin
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Posted: 7/9/2015 12:17 AM
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Bcat2 wrote:expand_more
Do families really show up and drop $100+ plus on a Bobcat game? That somehow just doesn't seem right.
Purchased tickets to a pro baseball game @ > $100.00 per seat. College football at Ohio remains a great deal.

For the record, at least for once, I agree wholeheartedly with Bcat2.


About the interesting thought that high single game seat costs make it more economical for people to buy a season ticket: Hey, we don't want that! We want to sell tickets on a single game basis since that brings in more revenue than selling a seat for the whole season as a season ticket.

It's kind of a balance act with the goal of selling out all seats for the year at the most total revenue between single game sales and season ticket sales.
Athens
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Posted: 7/9/2015 12:23 AM
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Premium family packs this year have gone for $170. That is only slightly over the price of 4 tickets to the Marshall game this year and you can get 4 tickets right on the 35 yard line only 25 rows up for that price. Marshall fans are going to get their tickets through their ticket office at premium to be in the Marshall section. The price for the game would need to be $75 dollars and wanting 3+ tickets before a visiting fan would be compelled to buy a premium family pack to save money. That is if the premium family stayed at the same price and that is unlikely.
Athens
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Posted: 7/9/2015 12:43 AM
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perimeterpost wrote:expand_more
As we continue to see Sept and Oct games reach 90%-105% capacity with regularity the next logical step is to begin raising prices, starting with the marquee games. The goal is to find that sweet spot where you're charging the most you can charge without sacrificing volume.
The marquee home games is what is lacking. What is the last winning non-conference program aside from Marshall that has entered the gates of Peden Stadium? Then 2 of the 4 home MAC games are midweek. The fans are getting two MAC games, 1 FCS and a weak FBS during Sept-Oct season. Those Saturday MAC games are typically 2 weak MAC East schools.
perimeterpost
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Posted: 7/9/2015 2:31 AM
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Uncle Wes wrote:expand_more
As we continue to see Sept and Oct games reach 90%-105% capacity with regularity the next logical step is to begin raising prices, starting with the marquee games. The goal is to find that sweet spot where you're charging the most you can charge without sacrificing volume.
The marquee home games is what is lacking. What is the last winning non-conference program aside from Marshall that has entered the gates of Peden Stadium? Then 2 of the 4 home MAC games are midweek. The fans are getting two MAC games, 1 FCS and a weak FBS during Sept-Oct season. Those Saturday MAC games are typically 2 weak MAC East schools.
Right now the opponent has little to do with Ohio's attendance. The 3 largest crowds in Peden's history were all within the last 3 seasons and were against New Mexico State(1-11), Akron(1-11) and Idaho(1-10).
The Optimist
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Posted: 7/9/2015 7:34 AM
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Assuming we beat Idaho Week 1 and Marshall beats Purdue Week 1 I gotta think that it'll be a great crowd in Athens. Even at $40. In fact, if Marshall travels like they usually do that could be one of the bigger crowds Peden has ever seen.

Man, I hope we beat them.
Last Edited: 7/9/2015 10:44:56 AM by The Optimist
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