Report: EMU lost $3,000 by selling beer during football game

As part of their vending agreement with EMU, Pepsi is required to buy football tickets. Maybe EMU can add a clause to that agreement that requires the Pepsi attendees to EMU football games must also purchase a beer at the game? Mandatory beer consumption can only help the fan atmosphere in Ypsilanti.

And that, ladies and gentlemen, is how you find a rainbow in a steaming turd.

I'm sure Pepsi can do much better than *drinking* a beer... Mmm, alcoholic cola.

While I would love to see beer sold at Peden, let's not all pretend that it's just a license to print money. If it were honestly that great a guarantee, we'd already be doing it. We have logistics to think about. Our concessions are already undersupplied and overcrowded. Where are the beer stands going to go? If you do it, you need volume to make it worth it and you have to have infrastructure to get that volume.

From what I can tell, EMU had a separate beer stand from the concessions. That is how Kent State did it when I went to the opener at Kent last year. At Kent, you walked up to a tent (separate from the concessions) and purchased a beer ticket. Then you went to a trailer (separate from the concessions) and exchanged the ticket for the beer. Entirely separate from the concessions.
Our concourse is PACKED. It isn't going under there on the tower or student side Put the tent and beer stand under the corner seats. I think that would fit.
IF we did do this, I think going to Jackie O's and having them run the show is the way to do it. It is even better with them because they have cans. That is 1,000,000x easier than other craft breweries where you have to deal with the logistics of kegs. Cans are extremely convenient for this.

I don't think our not doing this has anything to do with logistics. I think it has everything to do Chubb Hall's view towards alcohol. EMU didn't lose money because the beer business is difficult. They lost money because they have no fan base.

Beneath those corner seats are the only place I can think of too. And cans are good because they allow vendors to sell them in the stands.

Good catch. That is what I meant.

I remember from the article, part of the high cost was they rented all of the equipment they used. If it became a every game thing the costs would be spread over the life of the equipment. They never stated what all of the equipment was so you were left to guess.