You know, the desire to play a "brand" school is exactly why it's so tough to get "P" schools to play MAC schools in most any sport. Remember Herbie disparagingly referring to "directional" schools a few years ago. And it wasn't so long ago that App State knocked off Mich at Ann Arbor. "Brand" is in the eye of the beholder.
Hmmm...Let's see. Directionals, include Southern California, Southern Mississippi, East Carolina, Florida Atlantic, Georgia Southern, Miami FL, Middle Tennessee, North Texas, Southern Methodist, Central Florida, South Florida, Texas El Paso, West Virginia, Western Kentucky as well as Central Michigan, Western Michigan, Eastern Michigan, Northern Illinois, Miami OH, Appalachian State, UCLA. That's one out of every 6 FBS schools that, according to the Gospel of Herbie, aren't deserving of playoff opportunities.