I'm skeptical of these reported numbers. Not sure how that number is calculated today, or to what degree it's accurate, but I hear plenty of anecdotal evidence around these parts of people watching the games. Hard to imagine that kind of viewership totals all of 100k souls.
I'm not averring that reported viewership numbers are wrong, but I'm with you, Rob, in questioning viewership totals.
This causes me to relate a perspective that might give credence to larger-than-reported totals. Starting in 1995 when I accepted the presidency of the Akron-Canton Alumni Chapter (continued thru 2000 when I turned over the reins), I've been a regular attendee at Ohio football games at Akron and Kent and basketball games at those schools and MAC tournament games. Consistently Ohio fans outnumber other teams' supporters and sometimes by wide margins. On some occasions, eyeballing has told me that Ohio fans have outnumbered home team fans at Kent and Akron football games. At the recent Ohio at CSU game, I don't think I'm exaggerating when I say that Ohio fans accounted for 90% of the total attendance.
When Ohio games are telecast nationally, I tend to believe that they draw stronger viewership than those of other MAC teams and perhaps CUSA and AAC teams as well.
Add the number of times during my travels when I consistently sport Ohio logo'd apparel that I hear comments - most often compliments - on Ohio football and basketball teams.
Could an Ohio game on national TV draw as few as 100,000? Sure. But I tend to think such games draw appreciably more.
To what extent does such exposure aid football recruitment? Ohio's coaching staff might be able to offer insights. I do believe that such exposure tends to strengthen bonds with Ohio alumni and contribute to strengthened financial support. If I'm right about that, it could explain continued conference support for Tuesday night games.
Let me add that, as a fan who lives in North Canton, I'd prefer to see a schedule of 6 Saturday afternoon games.