[PREFACE: I've wrote at length about Ohio fans focusing on factors within their control. (most recently in my post: "Ain't No Point Getting Out of Bed if You Ain't Living the Dream"). The post below is just one example of how an Ohio fan can attempt to positively change something within their control.]
People can't read minds. Ohio fans who yearn for a more engaged Peden crowd must understand this principle before attempting to impart any significant change.
Before I delve deeper I'll establish my credibility on the topic of crowd noise at sporting events. I'm not an expert but I've been a crowd leader in many capacities over the years.
From high school to college, even a pro game or two, I've lead dozens of crowds in unison to the chants of both the traditional and witty.
As just a bystander I've witnessed crowds that range from some of the quietest college football has to offer (Akron) to some of the loudest (Oregon).
I've been in traditionally quiet crowds that come alive for games that have meaning (NIU and Temple at Ohio, 2009). I've been in traditionally loud crowds that go quiet for games that have very little meaning to the home team (Ohio at Ohio State, Penn State). And I've been in traditionally loud crowds that reach deafening noise levels for games that have much meaning to both teams (Oregon State at Oregon, South Carolina at Clemson).
From my travels I've learned that nothing fundamentally separates the casual fan that's cheering in Oregon or Clemson from the casual fan that's not cheering at Ohio games.
There are three major elements to casual crowd involvement that I list in order of importance:
1. The tradition
2. The opponent
3. The action
Number 2 and 3 are variable and beyond the fan's control. But number 1 is essentially fixed. The "tradition" is the established precedent that casual fan is expected to achieve. The tradition grows as it is the summation of positive contributions from crowd leaders, fans, and alumni over the decades.
The tradition is whats said while the ball is in the air on kick off. The tradition is the interjection to "that team song". The tradition is that yell on the defense's third down. The tradition is that choreographed hand movement after the offense's first down.
The tradition is where Ohio fans yearning for more engaged crowds must focus their attention.
Ohio's tradition is currently bare bones. And this can be attributed in part to number 2 and 3 above. But primarily the tradition at Ohio has been bare bones because no one is asking for tradition.
The crowd leaders that have passed through Ohio University over the years have been too few and far between to sustain any signifanct momentum from one year to the next.
Without compelling competion on the field tens of thousands of casual fans remain silent during games. These fans are silent not because theyre inherently quiet people. They're quiet because no expectation has been set for them to make noise. There's no tradition. And because they can't read minds, there's no reason to expect these fans to make noise until someone asks them to.
The caveat to this problem is Ohio has no reason to expect a consistent flow of crowd leaders through the university over the forseeable future. The lack of competition on the field and the competing product up north is not conducive to a crowd leader producing environment.
In lieu of natural means of creating tradition, Ohio must intervene artificially to solve this problem. And if executed properly, what would've taken decades to produce naturally can be achieved over the course of just one season.
We've seen that casual Ohio fans are open to new traditions that carry over from one year to the next. Only a few seasons ago, the split side "OU Oh Yeah" was implemented by some of the crowd leaders Ohio did have at the time (much respect to them). It appears here to stay.
The artifical method is simple but not guaranteed:
You wheel a guy out to the 50 yard line who gives an impassioned speech a minute or two before the home opener kick off. McDavis could be the right guy for this. I could be the guy for this. Anyone really who speaks with charisma and can convey the vision in a relatable manner can make this work.
The speech is straightforward. But the passion MUST be there. This cant resemble some cheap message from the guy who runs out for a promotion during the time out or PA annoucer's plea for more noise.
The speaker states were starting some new traditions today. The goals are clearly defined. And the speaker asks for the sale at the end.
The goals:
1. Ask the crowd to yell something on kick off ("O..H..I..O" while the ball is in the air would be ideal)
2. Unveil the new third down song that will play on every third down. And ask the crowd to make noise everytime they hear that song (The crowds heard the current song for the umpteenth time. And because of the historically weak participation rate associated with this song, familiarity breeds contempt.)
3. Perhaps even ask for something like a show of four fingers at the start of the 4th quarter to plant the seed that there's actually a second half. If nothing else it forces engagement of the people that are there.
On opening night there is a 100% chance of achieving goal number 1 and 2 during the first half. Sprinkle in the "OU Oh Yeah chant" and in that moment, the incoming freshman can't relate to anything but this specific, engaging Ohio football experience.
Sidebar: I have some other ideas about concentrating the football ozone in a small section of consecutive rows further back behind less engaged students (as opposed to the incredibly inefficient arrangement along the first rows of the sidelines). I won't cover them in this initial post.
Start small and simple. Wheel the same guy out the next week to reinforce the mission statement. I can't guarantee the casual fan will respond well to this approach. But I can guarantee the casual fan cannot read minds.
The casual fan isn't going to give you their involvement until you ask for it.
Last Edited: 11/1/2015 11:41:36 AM by The Situation