Brian Smith (No, not that one)
1/22/2016 2:59 PM
The NFL and college football don't want to be the MMA — a counterculture movement where the violence, danger and fact that 60 percent of the population gets squeamish just watching the product are the selling points.
There's money in that, but pocket change compared to what the NFL and college football produce right now.
I'm convinced football is where tobacco found itself 50 years ago. There's still money to be made (hey, Marlboro has consolidated marketshare and is worth $80 billion even today) and time to drag its feet while profits are still lush, but eventually the medical facts will get in the way of football being the cultural behemoth it is today.
Football will, for many, become a sort of cultural middle finger against regulation and a perceived backlash towards an increasingly bubble-wrapped, risk-averse existence. Perhaps fandom will become a sort of rebellion. But I don't think that's where the NFL and college football want to be in the culture. There's a reason they are marketing themselves as "family" right now in the same way tobacco conflated breathing in smoke and oil companies conflated filling up at the gas station with freedom.
They don't want to be edgy. They want to make billions of dollars. Who could blame them?
(I also have this strange theory banging around in my head that we're in the end days of a century-long sports bubble. It will pop at any time and our cultural currency will be spent on something else. I don't know what it is, but I cannot see the expansion of sports talk, devotion and obsession to keep growing at this fantastic pace. The world won't be able to function if it does. We've gotten to the point that some of our best minds are spending all their time trying to figure out how to keep team's payroll under a salary cap or the best way to use analytics to judge players' performance instead of doing something truly life-saving. I feel like we're going to some day wake up and the lunacy of that will become apparent. This is probably a dumb theory, but it is mine so let me have it.)
Last Edited: 1/22/2016 3:18:12 PM by Brian Smith (No, not that one)