(thanks to news tipper Rob Cornelius)
Frontier will also sponsor mobile charging station at Ohio football and basketball games.
FRONTIER COMMUNICATIONS ANNOUNCES MAJOR COLLEGE SPORTS SPONSORSHIP
Aug 22, 2016
Frontier Communications Corporation (NASDAQ: FTR) and IMG today announced that Frontier has signed multimedia rights partnerships with 10 universities, beginning with the 2016 college football season. The school relationships build on Frontier’s previously announced presenting sponsorship of Brad Paisley’s Country Nation College Tour presented by Frontier Communications, which will visit a number of IMG partner universities this fall.
"Frontier is excited to be a proud partner of these colleges and universities from across our footprint,” said Cecilia McKenney EVP and Chief Customer Officer of Frontier Communications. “Combining Frontier - a leader in telecommunications services - and college sports, is an award winning combination for our customers. We look forward to supporting these colleges and their student-athletes, who are the future leaders of this country."
As part of the agreement, Frontier Communications will continue its longstanding partnership with the University of Connecticut, and will serve as the official partner of Central Michigan University, Duke University, Florida State University, Marshall University, Miami of Ohio, Ohio University, Texas Christian University, the University of South Florida and West Virginia University. Additional non-exclusive deals were also announced with UCLA and Notre Dame that include media assets and tickets.
Fans of these schools will begin seeing Frontier signage and media elements at venues for football, basketball and Olympic sports this fall. Also included in the sponsorship are special fan experiences, advertising opportunities and community events that highlight Frontier’s commitment to athletics and local communities.
Frontier gains the rights to football coaches’ headsets at six schools including Central Michigan, Duke, Florida State, Marshall, Miami of Ohio, Ohio and USF, as well as newly-installed Frontier-branded mobile charging stations at football and basketball venues at seven schools including Central Michigan, Florida State University, Marshall University, Miami of Ohio, TCU, USF and West Virginia University.
"Frontier Communications is a brand dedicated to connecting with local communities, and there's no better way to do that than through live events,” said Andrew Judelson, Executive Vice President, Sales and Marketing at IMG College. "From our Country Nation College Tour and Professional Bull Riders events to activations across our national college network, we are proud to be partnering with Frontier to bring exciting new programs and content to fans and consumers across the country.”
The Brad Paisley Country Nation College Tour Presented by Frontier Communications will visit downtown Orlando on September 4 in advance of the Camping World Kickoff game between Ole Miss and Florida State the following day. Other stops include West Virginia University on September 9 and Ohio State University on September 15, with additional IMG partner university concerts to be announced.