I suspect that this is a bookeeping entry, where in some years instead of booking the money from Pepsi as "beverage revenue" they call it "ticket revenue". Now, maybe EMU actually prints tickets, and gives them to Pepsi, and Pepsi in turn actually gives them out somehow (maybe "Free college football ticket with every sixpack"?)
However they do it, does the NCAA minimum of 15,000 really mean anything, since it can be avoided so easily?
That's an interesting thought. If true, I agree it's a sham. However, if anything this illustrates how lackluster the NCAA is about their attendance requirement. A scheme like you describe should be easily discovered, so if it's happening, the NCAA is making zero effort to punish it.
Let's not kid ourselves. I'm not saying Ohio pads their attendance as much as maybe EMU...but there is no way our attendance figures are totally honest.
Here are the five biggest crowds in Peden history (all Ohio wins ironically):
1 September 8, 2012 25,893 Ohio 51 - New Mexico State 24
2 October 13, 2012 25,542 Ohio 34 - Akron 28
3 September 20, 2014 25,211 Ohio 36 - Idaho 24
4 September 12, 2015 25,210 Ohio 21 - Marshall 10
5 October 10, 2015 25,086 Ohio 34 - Miami 3
I was at #3, #4 & #5...watched #1 & #2 on TV. So I'm confident to say I know what the stands looked like for those games (and the hillside behind the endzone)
There is no way that our crowds this year vs. BG (23,077), G-W (22,265) & EMU (23,566) were all entirely accurate. There were plenty of good seats available for those three games in the endzone and on the hillside (as well as the sideline stands). I think we count a lot of "tickets sold" into our attendance figures too.
That will be evident tonight I'm sure vs. UB. Can't imagine there will be truly 12k+ for this one in reality. But I'm sure they'll claim 18k+