If you look at the graphics, banners and signage WMU displayed using Row The Boat, $50K might be short on the cost of replacing.
In one regard I understand how Fleck kind of created this phrase and ideology. I actually think it's pretty cool and while his energy was annoying to me at times, I was a bit jealous also to see a guy like that building something.
In another regard I am one to think that he created this brand at Western and it should stay at Western.