"It would be foolish to suggest NASCAR is dying — as a niche sport, its future likely is safe — but with the average viewing age climbing from 49 to 58 since 2006, its impact will continue to diminish."
I'm gonna go ahead and be foolish then. I think NASCAR might die in the next 25 years given the complete lack of interest in cars by people under the age of 40.
I've got three guys in my office from 26-30 that are obsessed with cars. In places outside of urban America, I would suspect there's a still a high interest in cars for younger people. I don't think it's not going to die unless someone forces the use of an electric engine, thereby eliminating the noise. Many people love to watch racing, myself included, because of the speed, power, and noise. Racing, at many levels, is also probably the most fan friendly sporting event a person can go to. The only drawback to a Cup level NASCAR race is the length of time. I watch nearly every race, but without DVR, there's no chance I would do that.