If the article is accurate,Jackie O's will be selling draft beer.
The others will be cans.
You can move cans a lot faster then you can pour drafts.
So I guess the "big boys" don't think a couple of Jackie O's taps will cut into their sales much.
Would love to know what the profit per beer will be for the university. Any F&B folks out there who might know?
Agreed, it will be interesting to see how this shakes out financially at the end of the year. At this price point there seems to be margin there to cover what I'm sure are a lot of hidden costs beyond the product cost like extra security, new equipment, more workers, etc. I'm sure it's a plus, but just how much of one is an important piece of information. Let's hope they stock this better than bottled water when it's hot, or hot cocoa when it's cold! I look forward to having a cold one in Peden Sept 16th.