Surround sound a huge upgrade over directing all the audio from the scoreboard. Dresses up the stands with speakers mounted on them. Beer a big plus in a hot day game like Saturday. Most of the buyers in my row were going for older women going for 16 ounce domestic cans. Jackie O's beer is worth the hype. Scoreboard had very tiny down and distance information. No mass exodus. I couldn't figure out if they were staying for Kansas or staying for beer. Student crowd numbers were depressed with the noon start time and that hurt more than anything.