Random thought:
The Bahamas Bowl should be the #1 destination for the MAC. This should be the reward for winning the MAC title. How many of those kids are gonna get to do this in their life? Probably very few. Make a destination like this the goal.
Unless they are in line for a NY6 bowl of course.
It seems to me that at least you want to go to a bowl that is in a beach town. St Pete was great a few years back as well. While places like Memphis and Montgomery have lots of history, give me a beach town in winter. Boise, Detroit and Frisco, Texas not so much.