But having successfull big time athletic programs correlate with increased alumni giving. Just google it. I used to agrue with a LSU alum about this, he proved me wrong about no effect.
Then why do Minnesota, Illinois or Berkeley have endowments that are larger than Alabama, Auburn and LAU combined? Why is Michigan's endowment about to pass the 10B Mark despite their football program having the worst decade in its history? Being a great school with respected academics and successful alumni is what drives academic donations, not a winning football or basketball team.
I have posted data here on several occasions that showed clear correlation between having being competitive at football and basketball and growth in endowment. Note that I'm not saying that the connection is a good thing. I'm merely pointing out that it very clearly exists. On the positive side, the data also showed that very elite Universities were able to sustain alumni giving without big time athletics. Thus schools like U.Chicago, the Ivy League, M.I.T. etc had excellent endowment growth despite not competing at the highest levels athletically.
Does correlation prove causation? Of course not. It's possible that active, well run Universities tend to have good endowment growth, and that the same factors also lead to more success athletically, but that one doesn't cause the other. It's similarly possible that the converse is true, and that dormant Universities that aren't well run on the academic side tend to ignore athletics as well.
As far as your specific question, Minnesota, Illinois, and Berkeley all do compete at the P5 level, so they aren't good examples. How about picking schools like, say, Grinnell, Case Western, or Rockefeller University, that don't compete in athletics at the highest levels at all? How is their endowment growth?
In any case, massive endowments come not from a single good year, or even decade, but from a long period of successful fundraising. From what I can tell, the boom in giving to Universities with successful athletic programs is relatively new, within the last 30 years. If there is causation, and I personally tend to think there is, the causation is something I have seen first hand in my own family. Even though my brother attended a different University, he has for years attended U. Nebraska football games, and now gives regularly to them.
Besides building ties to people that never attended a University, it also can keep alumni more engaged in things going on at the University. A person who is on campus regularly to attend games may look around and think "this was a great place, and I should give some money to the endowment to make it possible for others to experience this".
If you want to look closer to home, from the data I have looked at, the endowment growth for Ohio University over the last ten years has been exceptional. That period also coincides with a period of higher athletic success. Correlation? Causation? You will have to reach your own conclusion.
Last Edited: 2/15/2018 2:11:12 PM by L.C.