Our business model is terrible. The MAC's strategy for promoting and marketing itself hinges on the novelty of playing on Tuesday and Wednesday nights, and that ESPN lets us do that. Where's the long-term vision in that?
I totally understand where you're coming from too, Andrew, but it's an Old School way of thinking that won't compute when we get to the 2030s. The MAC may not even exist if they don't make the specific changes they need to make.
Maybe I am slow, but I think you're gonna need to spell out specifics of how our approach has been less successful than the Sun Belt or American or whatever. Am I missing something that shows they are crushing us, and they owe it all to geographic expansion? Few people actually care about these conferences in any widespread way, they are just the conference their team happens to be in. Some of our fans will tune in to Toledo & BG but will a North Texas fan tune in to UAB and Navy battling? I don't see it. None of us G6 conferences will have national relevance, the goal should be getting your members' fan bases interested in the conference at large. I think a small thumbprint achieves that best.
Originally, the AAC largely built their platform on being the conference of large metropolitan areas (Memphis, Houston, Cincinnati, Orlando, etc.). You could have called it the Airport conference and it would have made more sense than the American. It's not hard to see how that would have been attractive to media providers. They've mostly stuck to that after realignment grabbing North Texas (DFW), UTSA (San Antonio), Charlotte, and Rice (Houston). It's a mess of a conference but they at least have an identity. Grabbing Army because you already had Navy just made sense.
The Sun Belt took a little bit from what the MAC did and basically made it better. They still play on Tue-Thurs, but they made those games happen in October where the weather is still optimal. But they also negotiated that they didn't want the entire conference playing those nights, so you still have Saturday home games to build your fan base. Rather than flooding the market with Sun Belt games, it's one or two "games of the week" more or less.
The MAC completely sold out for MACtion in November. There was a time last year where I checked and I'm pretty sure there was only one Saturday MAC game. The rest of the conference played on Tues-Thurs.
Last Edited: 2/18/2026 12:12:49 PM by GoCats105