Guess when Johnny casual fan and Joe college kid watch NCAA basketball and will take notice of OU hoops? March. Period. It's literally all that matters because it's all that matters to them.
So we do well in March, which commands the attention of the casual fan, who only cares in March, so he then can forget about is again in November, because again...he only cares about March.
We're falling into some serious circular discussion here. JSF & I brought up this type of mentality as why attendance is hurting. We not only did not deny their existence, we brought them up as reason attendance lags these days. This is the new mentality, yes, and very prevalent.
And it's really dumb. If someone follows a team just to experience the gratification of the absolute highest peak of success...they are morons. Watching a team be built, struggle, make strides & figure it out is the best. Getting to know all the parts pieces at play on a team and the ebb and flow of that group. And sometimes it is just fun to watch a game and hope your team wins that game, even if it doesn't change your seeding or ranking or whatever.
For whatever reason, people used to view sports more like this and now they view it more like Johnny Casual fan, as you put it.