Not sure what's more stupid: the NCAA making him delete the video or that a story was actually released about this?
Had the NCAA been able to profit off of this in some way they easily would have. It's really quite nuts how strict they get around tournament time when it comes to logo displays, sponsorships and protocol.
During grad school at Xavier I worked behind the scenes during the women's tournament. The school had to be very meticulous about everything, down to the size and placement of an NCAA banner or what beverages were provided to the teams. For example, even if Xavier had been using Gatorade throughout the entire season, since the NCAA was sponsored by Vitamin Water then everyone drank Vitamin Water. Any other beverage wouldn't be allowed.